3 Tips to Guide Your Web Design Process
by Luca Britton
When designing a website, amateurs are often tempted to include everything that pops up into their minds. Unfortunately, doing so will only be detrimental to the final product. The thought of designing a beautiful, functional site can be so overwhelming to those who are new to the web design scene—so much so that they’re afraid to try anything at all.
Fortunately, no matter which group of people you identify with, there are some tips that will help ensure you create the best web design possible.
Here are three tips that will help guide your web design process:
1. Prioritise good navigation
It doesn’t matter how good your website looks or how much information is in store for your readers to enjoy. If your site is hard to navigate, visitors will leave almost instantaneously. This observation makes it clear that good website navigation is essential for users to find the information they’re looking for. Proper navigation will allow you to enjoy increased traffic and lower bounce rates.
Here are some navigation design tips:
- Keep your top menu to a maximum of seven options.
- Ensure that your visitors can reach their destination page within three clicks.
- Create a footer complete with contact information and other navigational buttons.
- Use easy-to-understand words for menus and their options.
2. Ensure consistency
One of the critical principles of excellent web design is consistency. When it comes to the fonts, colour schemes, navigation, voice, and tone, everything about your website should look and feel the same. This way, no matter which pages your customers land on, they will immediately know that they’ve just landed on your page.
Before make sure that everything is consistent, however, you must start on the right foot. This means that your design should be useful in the first place. If you begin with terrible web design, then being consistent means that everything about your website will be similarly poorly designed. In other words, start by making sure your website is usable. Only then will you be able to make sure that everything is consistent.
3. Provide excellent content
Content is king! Remember—it doesn’t matter if your website boasts the most beautiful aesthetics and the best navigation. If your content is not valuable to your website visitors, no one is going to stay on your site for very long. Be aware that over 90 percent of your website is all written material. Because of that, when designing your website, make sure that it complements or, even better, enhances your content. Also, make sure that the content is useful!
An excellent way to maintain useful information on your website is to get rid of anything that isn’t relevant. Look around for pieces of text or content that are utterly irrelevant to your customers and your business. Whenever you stumble across any, delete it.
This is to make sure that each line of text offers value to the reader. Another thing to remember is that you should try to avoid complicated words—technical jargon and other complex terms—to keep your content understandable. An excellent way to achieve this is to write with words that are suitable for your target audience.
Although it’s a good idea to let your creative juices flow when it comes to designing, always bear the tips given above in mind. By following them carefully, you will be able to create a website that’s stunning, easy to use, and relevant to your audience.
Remember—if you’re having trouble designing your website, there are plenty of service providers such as PCP Web Design that can help you develop a professional, yet affordable site. Get in touch today to see what we can do for you!
June 15, 2017
June 15, 2017
June 15, 2017